About us

Signaar or Signaar Flavors & Services is the result of several years of reflection by a dynamic and ambitious young mother, Ndeye Ngone Seck. The Senegalese native, thirsty for leadership and a former financial services advisor, decided to work for herself. This dream, which she believes in, is driven by her passion for business development through crafts and culinary arts!

The sole proprietorship was officially established in August 2017 as a registered company. Signaar stands out for its traditional and refined side, hence the choice of its name which automatically evokes nobility. These mixed-race women from the Petite Côte of Senegal made history with their elegance and strong skills in commerce and negotiation.

Signaar aims to create a brand by marketing products imported from Africa, adding a personal touch that is both authentic and chic. In the shop, you will find interior decoration in all its forms, versatile and utilitarian items such as durable baskets, sculptures, and fabrics from different African countries such as pagne (wax), rabal, bogolan, kente, baoulé, fasso danfani, indigo, batik, kuba, as well as accessories (e.g., jewelry, handbags, shoes, baskets) worthy of a Signaar.

Knowing that food holds an important place in our daily lives, you will discover exotic goods and flavors that will delight your taste buds, a diverse shop for the happiness of the whole family.

With Signaar, everything is for the taste!