Mission and Values

Mission

Signaar promotes and values the work of African artisans and offers authentic dishes from our mothers to B2B clients, immigrants, and Quebecers in the Lanaudière and Montreal regions through a user-friendly web platform that combines tradition and modernity.

Values

Signaar wishes to share the hospitality of its country of origin, better known as Teranga in Wolof, the native language of Senegal. We aim to reproduce our warm welcome by emphasizing our rootedness in our values, our culture, and our openness to others.

We deeply care about the integrity of our brave mothers who have dedicated themselves to succeeding in their small businesses despite limited resources.

Teamwork, which creates a group synergy sharing the same vision of achieving set goals. In short, it's a "hit" (hospitality, integrity, teamwork) derived from the English word that usually means a strike or blow, but in this context, it signifies success.